Calvin Klein CK One Eau De Toilette For Men

CK One didn't just launch in 1994 — it changed who fragrance was for. The first great "shared" scent threw out the his-and-hers rulebook with a composition that still smells radical in its simplicity: bright citrus and papaya over green tea, drying down to clean, transparent musk and amber. Fresh, honest, and utterly without pretence.

Three decades on it remains one of the best-selling fragrances ever made, and the frosted flask with the plain black type is design history in itself. Sprayed generously (as intended), it's the smell of a clean white T-shirt — which never, ever goes out of style.